IPO Publicity Can Become a Due Diligence Issue

July 24, 2026

Every IPO tells a story, but who is responsible when the narrative extends beyond the offer document?

A recent SEBI order offers important lessons on IPO publicity, third-party content, GMP references, and the evolving expectations from merchant bankers.

Can a media article or YouTube video become a due diligence concern? How far does a lead manager’s responsibility extend when public communication influences investor perception?

Swipe through the carousel for key insights and practical takeaways.

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